Does your dealership website have a Build and Price vehicle configurator for consumers to build the exact car they want, in addition to being able to search your inventory?
Starting in December 2013, Craigslist is adding a charge for car dealers of $5 per post to list a vehicle for sale. This change is causing ripples through the Car Dealership world, as what used to be a 100% free method of showcasing your inventory could now add significant cost to your marketing budget.
What is your dealership promoting? How are you trying to uniquely generate floor traffic for today? Are you doing a giveaway, a contest, or just advertising super-low prices? What media outlet(s) are you using? Did you cross-promote through your newsletter? Did you use a targeted email campaign? Holiday events are very important to your Dealership. Share with us what you are doing for Black Friday.
In an informal survey, digitally savvy automotive professionals said that they would be less inclined to click on a link that started with fb.me over just about any other link shortener - so why would you do that?
"Google AdWords and Facebook Ads are not producing enough leads - any ideas?" Yes!
An explanation of the difference between Internet Salespeople and a BDC answering new and used car leads in car dealerships.
There is enough work in marketing a dealership online to occupy one person (or an entire staff) on a full-time basis in a DIGITAL MARKETING DEPARTMENT without that person having the burden or responsibility of setting appointments or selling cars.
There are several Enhanced Automated Response Tools designed exclusively for car dealers. They help car dealerships effectively respond to ALL email requests.
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