You will be measured by the volume of leads and calls generated and the conversion of leads and calls to sales. These four things will help you stay ahead of the competition:
A blind case-study of how our Customer Review Generation platform has performed in just the first 60 days since implementation at a high-volume, highway import car dealership.
How long does it take your dealership’s Internet Sales team or BDC to email a customized new or used vehicle quote to a prospect?
Friendly Honda really understands how to connect with potential customers by showing their personality through their quality Facebook posts.
Imagine if everyone in your local market trying to sell their car privately were invited to have their vehicle appraised by your car dealership. Ask yourself: How many people do you think would sell your dealership their car?
11 Exhibitors for Car Dealers attending #NADA2014 to look for in New Orleans - you can also follow @NADAUpdate on Twitter. #IPatNADA
A digitally-focused track of marketing workshops for car dealers at #NADA2014 that also incorporates some offline marketing and phone call strategies #IPatNADA
Adam Ross from Infinite Prospects will be attending the NADA show and hopes to meet all of you there. What are you looking for? #IPatNADA @inf_prospects
Observations of the first 2 weeks since Craigslist changed…
Does your dealership website have a Build and Price vehicle configurator for consumers to build the exact car they want, in addition to being able to search your inventory?
Starting in December 2013, Craigslist is adding a charge for car dealers of $5 per post to list a vehicle for sale. This change is causing ripples through the Car Dealership world, as what used to be a 100% free method of showcasing your inventory could now add significant cost to your marketing budget.
What is your dealership promoting? How are you trying to uniquely generate floor traffic for today? Are you doing a giveaway, a contest, or just advertising super-low prices? What media outlet(s) are you using? Did you cross-promote through your newsletter? Did you use a targeted email campaign? Holiday events are very important to your Dealership. Share with us what you are doing for Black Friday.